Twitter can be used for marketing in a number of ways. An
organization or company can reach out to potential or current customers using Twitter
as a platform. A company can use Twitter to highlight new releases and
additions. An organization can use Twitter to broadcast what they are doing in
the organization. Potential customers can see this and if the image is
broadcasted correctly, agree with organization and company and buy into the
product or ideal. Twitter can be used as a tactic to portray an image of a
company through social media.
Twitter can also be used as a political tool. Just look at the
current president, Donald Trump’s twitter page (@realDonaldTrump.) As
ridiculous as it is, President Trump uses his twitter page as an uncensored
platform to supposedly get his point across. His tweets certainly gain a lot of
attention from the media due to how absolutely crazy they sound. President
Trump tweets have also had a positive and negative affect on his campaign.
Trump supporters look up to his tweets saying he is being honest and “speaking
the truth.” Trump supporters believe that since the President cannot censer his
tweets he is a more reliable president. On the other hand people who are not a
fan of Trump believe he needs to control his twitter profile and learn how to
tweet professionally. The president has made many contradictory tweets in the
past that have negatively affected his campaign. Journalist can use twitter as
a way to microblog. Journalists can quickly and effectively deliver news
through the 140 character limit of a tweet. Journalists can gain a massive
twitter following just by having one tweet become popular or being affiliated
with a news outlet. Twitter is a fast and effective way to deliver news.
Events are communicated through twitter because it is the fastest
way to communicate information. Hashtags are used to get information out there
and organize where tweets can be found. Someone can click on a certain hashtag
and find all the tweets that have been tweeted with the hashtag in the tweet. Examples
of popular hashtags that have been used in the past twelve months are
#PrayforEgypt, #SaveDinaAli, and #WomensMarch. #PrayforEgypt was a hashtag
created after the terrorist bombing in an Egyptian church on Palm Sunday. The
bombing killed at least thirteen people and injured many more. As soon as the
news hit twitter the hashtag was created and dozens of tweets started rolling
through. Since the attack was getting limited coverage on traditional news
outlets journalists and civilians took it upon themselves to tweet updates
using the hashtag #PrayforEgypt. This hashtag was widely used by people all
over the world no matter race, color, or religion. This is just one of the
examples of people being brought together through Twitter due to a
tragedy.
#SaveDinaAli is a less popular twitter hashtag that was formed
to try to save a women that was held up in the Philippine airport. Dina Ali had
been abused by family and government in Saudi Arabia, where it is illegal for a
woman to travel without the permission of a male guardian. She planned on
fleeing Saudi Arabia and seeking refuge in Australia. Her family quickly caught
up with her plans and kidnapped her in the Philippine airport to take her back
home against her will. This event happened two weeks ago and it is still
unknown where Dina Ali is now. The hashtag was created to raise awareness to
what happens to Saudi women if they try to leave the abusive lifestyle. Women
all around the world were trying to get the media to notice what happened to
Dina Ali so they can report on it. To this day no big media outlets have
reported on Dina Ali.
The #WomensMarch hashtag was created to highlight the marches
that were happening across the world to protest women’s right to freedom, equal
wage, and healthcare. This march happened in Washington D.C. just a few days
after the election. Women’s rights were threatened because of the new president
and thus women marched. On twitter, you could find the location of marches all
around the world just by searching the hashtag. You could find pictures and
videos of what was happening and who was there. This is an example of twitter
being effective on getting the message across that women deserve equal rights
as men.
Twitter is a platform where a person can follow accounts that
they are passionate about. Users can follow a page that represent their
beliefs, hobbies, and interests. An example of that can be a makeup artist that
is passionate about animal rights issues. The twitter accounts they can follow
are Tarte Cosmetics (@tartecosmetics) since they are a cruelty free brand. Also
they can follow accounts they do not agree with such as, Mac Cosmetics
(@maccosmetics) who are not cruelty free. The reason for following the two
brands is because of their differing beliefs. Since Tarte Cosmetics is cruelty
free you can show support for the brand through twitter. You can learn more
information about the brands beliefs. You can find out when new products are
releasing and gain inspiration for new looks through their page. You can find
out when they are having flash sales and learn new tips and tricks through the
brands page. You can also ask questions about how and why the brand is cruelty
free. On the other hand with Mac Cosmetics is not cruelty free and that is
something that is not supported. Mac Cosmetics is one of the biggest makeup
companies in the world and it is disheartening that they test on animals.
Through twitter you can tweet at their account to raise awareness about their
cruelty towards animals. You can also tag their account in tweets so followers
can see exactly who you are tweeting about. It’s also important to follow different
accounts on twitter that you normally would not follow. An example of that is
the Buffalo Bills (@buffalobills.) Even though you may not exactly be
interested in the football team, the account still might tweet useful
information. They may be tweeting out a giveaway where you can win free tickets
or gear. You can get sports worthy information through that account to make you
more knowledge on the topic.
Twitter
is different than blogging or other social media because of the character
limit. Twitter only allows you 140 characters per tweet, which means you have
to be selective of your words to get your message across. This character limit
is what makes Twitter so addicting. You can get a lot of content with very few
words, which makes information flow much faster. Facebook is mostly a visual
where people are posting videos, pictures, and linking articles. Twitter only
allows you up to a minute of video and four pictures at a time. This makes it
much faster to get the information you need and move along to the next tweet.
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